Posts Tagged ‘Diverse#8217;


An Evening of Creativity and Innovation

Written on September 9, 2013 by MRCB Staff & Students in Student Life

TEDx Team

Ideas are a dozen a minute, but truly great ideas need time. The idea of the inaugural class of students in IE’s Master in Market Research and Consumer Behavior was to organize a TEDx event at IE. Inspired by the possibility of what great thoughts may arise from Spain in these interesting times, 18 students set out in November 2012 to put together the very best of ideas on the topic of “Creativity in Times of Adversity”.

After seven months of diligent curation of speakers, hectic sponsor search, and planning the event to its smallest details, the show that unfolded on the 15th of July.  It was simple, elegant and left its attendees with several moments of inspiration. Whether it was Eva Herber’s focus on positive psychology for greater workplace resilience and success or Ricardo Reis’ encouragement to have more fun, Martin Boehm’s importance of differentiation in business or Paris de l’ Etraz’s call to take risks, the young and the experienced speakers enthralled the audience with the diversity of their views and a unified passion for their vocation. An equally enthusiastic audience participated whole heartedly in the interactions during the breaks and a brilliant moment of letting go, conducted by the actress, Patricia Morales.

Ending the evening with a networking event at IE’s Shigeru Ban Paper Pavillion, the organizers hoped that the event will be continued next year by the incoming group of students

Written by: Saswati Saha Mitra, MRCB ´13 Alumna



10 Happiest Cities in the World -Madrid #6!

Written on June 18, 2013 by MRCB Staff & Students in News, Student Life




Written on February 8, 2013 by MRCB Staff & Students in Student Life

We are almost halfway into the second term of the master, but it seems just like yesterday when we arrived in Madrid, bright-eyed and bushy-tailed.  Not that we are now devoid of zest and optimism.  In fact, the pace and quality of the program last term now has us craving for bigger challenges and a greater desire to learn from the best from best.

So how does the program measure up so far? IE prides itself for the diversity in campus, which makes up a highly multi-cultural community. In our class alone, there are 33 students from 22 countries.  But what’s more impressive is that we all get along with each other. Diversity also comes in the form of experience:  we have a classmate who flew in a few days after college graduation, another who already has an MBA degree, a few who have no work experience and others who have been working for more than seven years. Even the professors we have had are from different backgrounds and industries. We have had a mix of full-time faculty, professionals currently holding executive positions in multinational firms and entrepreneurs who have shared with us a wealth of information, not just in theory but also from their professional experiences. Lastly, entrepreneurship and innovation are constantly encouraged in all the things we do.

When IE said to expect a fast-paced and intense program, they really weren’t kidding. No time is wasted as soon as the pleasantries during the first sessions are done. Readings, case studies, group projects, individual assignments and tests, quickly fill up the agenda (which also tries to squeeze in attending seminars, networking over tapas & cañas, watching football, and of course, immersing in Madrid’s nocturnal culture).

Teamwork and healthy competition are fostered through the groups assigned at the start of the term. With the level of diversity in the class, each group had to overcome the cultural differences and make them work to their advantage. Also, due to the amount of time spent with our teammates, we practically treated each other like family (imagine the separation anxiety that resulted at the end of the term).

Overall, for a program on its initial run, it lives up to its expectations. Pride is felt for being part of the pioneer batch, of a program offered nowhere else in the world.


Written by Pia Montemayor, Philippines, MRCB ´13


IE School of Social and Behavioral Science is very proud to present the very first Master in Market Research & Consumer Behavior Class ´13! We brought the most talented people from all over the world to become the next leaders in market research and consumer behavior, an industry that is rapidly growing and is already making a big impact in companies and consumers´ lives.  This group of students come from different backgrounds such as psychology, marketing, economics, political science, advertising, communications, sociology and math, bringing their knowledge to the classroom for a wholsome enriching experience- all with the purpose of becoming consumer and market experts!

Class Facts:

  • 33 students
  • 22 nationalities
  • 26 years old (avg)
  • 4 years of experience (avg)

Welcome Class!

We use both our own and third-party cookies to enhance our services and to offer you the content that most suits your preferences by analysing your browsing habits. Your continued use of the site means that you accept these cookies. You may change your settings and obtain more information here. Accept