Posts Tagged ‘consumer insights#8217;


“A New Gauge Helps to See What´s Beyond Happiness” NY Times

Written on March 17, 2013 by MRCB Staff & Students in Product Development

It turns out that “the good life” is not just about happiness per se, but about cultivating well-being.  In this short article, NY Times science journalist summarizes some of the ideas and research behind Martin Seligman’s work on well-being.

Questions to think about:  How might companies design their products not only to meet needs, but also add to the well-being of their customers? When a company’s products contribute to well-being, what changes will take place in its relationship with the customer? 




Written on February 8, 2013 by MRCB Staff & Students in Student Life

We are almost halfway into the second term of the master, but it seems just like yesterday when we arrived in Madrid, bright-eyed and bushy-tailed.  Not that we are now devoid of zest and optimism.  In fact, the pace and quality of the program last term now has us craving for bigger challenges and a greater desire to learn from the best from best.

So how does the program measure up so far? IE prides itself for the diversity in campus, which makes up a highly multi-cultural community. In our class alone, there are 33 students from 22 countries.  But what’s more impressive is that we all get along with each other. Diversity also comes in the form of experience:  we have a classmate who flew in a few days after college graduation, another who already has an MBA degree, a few who have no work experience and others who have been working for more than seven years. Even the professors we have had are from different backgrounds and industries. We have had a mix of full-time faculty, professionals currently holding executive positions in multinational firms and entrepreneurs who have shared with us a wealth of information, not just in theory but also from their professional experiences. Lastly, entrepreneurship and innovation are constantly encouraged in all the things we do.

When IE said to expect a fast-paced and intense program, they really weren’t kidding. No time is wasted as soon as the pleasantries during the first sessions are done. Readings, case studies, group projects, individual assignments and tests, quickly fill up the agenda (which also tries to squeeze in attending seminars, networking over tapas & cañas, watching football, and of course, immersing in Madrid’s nocturnal culture).

Teamwork and healthy competition are fostered through the groups assigned at the start of the term. With the level of diversity in the class, each group had to overcome the cultural differences and make them work to their advantage. Also, due to the amount of time spent with our teammates, we practically treated each other like family (imagine the separation anxiety that resulted at the end of the term).

Overall, for a program on its initial run, it lives up to its expectations. Pride is felt for being part of the pioneer batch, of a program offered nowhere else in the world.


Written by Pia Montemayor, Philippines, MRCB ´13

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