“A New Gauge Helps to See What´s Beyond Happiness” NY Times

Written on March 17, 2013 by MRCB Staff & Students in Product Development

It turns out that “the good life” is not just about happiness per se, but about cultivating well-being.  In this short article, NY Times science journalist summarizes some of the ideas and research behind Martin Seligman’s work on well-being.

Questions to think about:  How might companies design their products not only to meet needs, but also add to the well-being of their customers? When a company’s products contribute to well-being, what changes will take place in its relationship with the customer? 

Link: http://www.nytimes.com/2011/05/17/science/17tierney.html?pagewanted=all


See The 10 Most World-Changing Ads, According To TED

Written on March 5, 2013 by MRCB Staff & Students in Consumer Behavior

We are exposed to millions of ads every day, but which of these actually get to us?
TED focuses on ideas worth spreading and since ads are part of our daily life it makes them worth spreading. These ads not only make you feel butterflies in your stomach, but most importantly they make you feel human and not a as a consumer getting fed information. What these ads have in common is that they are relevant to the culture we live in, the things we go through and the things we feel. Watching these makes you feel understood.

Click here to watch the ads! http://www.fastcocreate.com/1682482/ads-worth-spreading-see-the-10-most-world-changing-ads-according-to-ted#3


The dark side of marketing? The Science of Junk Food

Written on February 27, 2013 by MRCB Staff & Students in Product Development

Companies are using science to develop products that “wire us” for habits – not all of them good.  The  New York Times article The Extraordinary Science of Addictive Junk Food takes a look at how habit science is being applied to product development.  An interesting read and certainly food for thought.  How do you feel about it?

Read the article herehttp://nyti.ms/W3nF3E


Strategies for making work meaningful – and productive.

Written on February 27, 2013 by MRCB Staff & Students in Leadership at Work

In a recent article, two McKinsey experts discuss three strategies that executives can use to inspire their employees and help them perform at their peak.  Making work meaningful is not easy, but it’s a win-win for companies and their employees. Have you worked in a company with a high “meaning quotient” (MQ)?  If you have, you are likely to remember the experience positively!


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