Words of Wisdom from a MRCB Alumna

Written on October 11, 2013 by MRCB Staff & Students in Student Life

Two months after graduation, we had the chance to catch up with Saswati Saha Mitra, MRCB ’13 alumna, to give us some words of wisdom for the upcoming 2013-2014 intake. This is what she had to say!


I wish I knew these…

In any new staSaswatirt, there are certain things you know about the journey ahead and many things which you don’t. It’s always a leap of faith but unlike in other aspects of life, in MRCB you have the alumni to share some of their learning. So, when Lilian asked me to share a few things, I wish I had known before I started the program, it got me thinking….


Each one of you will come to IE with very different motivations. Your motivations will also change in the course of the year. So whether your aim is to experience living in Spain or doing well in school, you have to understand your own motivations first, and if possible, discuss it as a group each term as you work with new people. I wish I had known this before because it helps you review where you stand vis-à-vis your goals every 3 months- do you want to explore something else or how are you gaining from this experience at a personal level? It also helps you understand better where your teammates stand and what they are willing to achieve and what kind of a coping strategy will you as a group, need to adopt when perceptions begin to change, diverge or even better, converge.


Treat the business challenges seriously. As soon as you graduate and hit the job market, in most Research or Marketing profiles, you will be asked to show some of your work as a part of the interview process. In such situations, what you do in the business challenges might often form a crucial part of your portfolio. Due to NDAs, you may not be able to share your exact findings but the fact that you can talk knowledgeably about a sector and its challenges, will go far in gaining the interviewer’s confidence. So really, do everything you can to produce your best work in these challenges because it will serve you in the long run and in the short run, why not enjoy the best seats in Bernabeu or a brand new phone for your efforts.

Venture Lab

Amidst all the course work, it will be very easy to ignore the Venture Lab but ignoring it will be a big mistake. It is one of the most unique things about IE, where you get so much assistance to develop a business that you will not realize what a resource it is till you try to do it all on your own or learn that no other European business school has such a strong venture development program. Make a little time, push yourself a little bit and give this a shot. You might walk away in 10 months with a company of your own and then recession or no recession, you will still have work to do.

And for more “wish I knew” or any other help we can provide you, join us on Facebook in the IE MRCB Alumni group.


An Evening of Creativity and Innovation

Written on September 9, 2013 by MRCB Staff & Students in Student Life

TEDx Team

Ideas are a dozen a minute, but truly great ideas need time. The idea of the inaugural class of students in IE’s Master in Market Research and Consumer Behavior was to organize a TEDx event at IE. Inspired by the possibility of what great thoughts may arise from Spain in these interesting times, 18 students set out in November 2012 to put together the very best of ideas on the topic of “Creativity in Times of Adversity”.

After seven months of diligent curation of speakers, hectic sponsor search, and planning the event to its smallest details, the show that unfolded on the 15th of July.  It was simple, elegant and left its attendees with several moments of inspiration. Whether it was Eva Herber’s focus on positive psychology for greater workplace resilience and success or Ricardo Reis’ encouragement to have more fun, Martin Boehm’s importance of differentiation in business or Paris de l’ Etraz’s call to take risks, the young and the experienced speakers enthralled the audience with the diversity of their views and a unified passion for their vocation. An equally enthusiastic audience participated whole heartedly in the interactions during the breaks and a brilliant moment of letting go, conducted by the actress, Patricia Morales.

Ending the evening with a networking event at IE’s Shigeru Ban Paper Pavillion, the organizers hoped that the event will be continued next year by the incoming group of students

Written by: Saswati Saha Mitra, MRCB ´13 Alumna



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Written on June 18, 2013 by MRCB Staff & Students in News, Student Life



Learn more about the Nielsen Challenge

Written on May 27, 2013 by MRCB Staff & Students in Student Life

Check out new video of our students doing the Nielsen Challenge during their Master in Market Research & Consumer Behavior!

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