Archive for the ‘Product Development’ Category


“A New Gauge Helps to See What´s Beyond Happiness” NY Times

Written on March 17, 2013 by MRCB Staff & Students in Product Development

It turns out that “the good life” is not just about happiness per se, but about cultivating well-being.  In this short article, NY Times science journalist summarizes some of the ideas and research behind Martin Seligman’s work on well-being.

Questions to think about:  How might companies design their products not only to meet needs, but also add to the well-being of their customers? When a company’s products contribute to well-being, what changes will take place in its relationship with the customer? 



The dark side of marketing? The Science of Junk Food

Written on February 27, 2013 by MRCB Staff & Students in Product Development

Companies are using science to develop products that “wire us” for habits – not all of them good.  The  New York Times article The Extraordinary Science of Addictive Junk Food takes a look at how habit science is being applied to product development.  An interesting read and certainly food for thought.  How do you feel about it?

Read the article here

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