- Master in Market Research & Consumer Behavior Blog - https://mrcb.blogs.ie.edu -

The big data opportunity in market research

Are you savvy about Big Data and what it means for marketers?  According to Marketing Week, “The sheer mass of information available about consumers on the web is enough to scare marketers into ignoring it. But for those brave enough to confront and harness big data, there are large rewards”.    We think market researchers who understand the Big Data opportunity will be well positioned to help marketers make the transition.  Read the full article here: http://www.marketingweek.co.uk/big-data-embracing-the-elephant-in-the-room/3030939.article [1]